Some appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal) • Appropriate range of original images that have been edited or constructed to meet the requirements of the set magazine advertising campaign brief- costume/ positioning of characters could be improved. • A sense of brand identity and messaging across the four adverts, written text such as product name and slogan. • Appropriate anchoring of images and text to communicate meaning and engage the intended audience. (Slogan appropriateness?) • Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used. Statement of intent included. All four ads posted. In regards to product placement it would have some limited appeal to the magazine and target audience. Setting choices are apparent- 2 minimum. 2 characters across the 4 ads- male and female representation and different ethnicities- according to statement of intent however main focus or theme is film based as the way Freddie took on the brief. The slogan is changes across the adverts which can work if there is still consistency across the adverts and the product is clear and well placed with the same colour scheme across all four. All original images and text used. Freddie has demonstrated some competence in his use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some control of connotations to communicate some messages and values in regards to social groups- ethnicity and gender with the concept being equality but the main theme is to fit with the product placement of the film magazine. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking as there isn't a clear house style across the four adverts.
Some appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal)
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• A sense of brand identity and messaging across the four adverts, written text such as product name and slogan.
• Appropriate anchoring of images and text to communicate meaning and engage the intended audience. (Slogan appropriateness?)
• Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used.
Statement of intent included.
All four ads posted.
In regards to product placement it would have some limited appeal to the magazine and target audience.
Setting choices are apparent- 2 minimum.
2 characters across the 4 ads- male and female representation and different ethnicities- according to statement of intent however main focus or theme is film based as the way Freddie took on the brief. The slogan is changes across the adverts which can work if there is still consistency across the adverts and the product is clear and well placed with the same colour scheme across all four.
All original images and text used. Freddie has demonstrated some competence in his use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some control of connotations to communicate some messages and values in regards to social groups- ethnicity and gender with the concept being equality but the main theme is to fit with the product placement of the film magazine. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking as there isn't a clear house style across the four adverts.