• An appropriate concept – locations/settings, clear message, memorable tagline – for the set magazine advertising campaign brief
• Appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal)
• Appropriate range of original images that have been edited or constructed to meet the requirements of the set magazine advertising campaign brief and communicate meaning to the intended audience.
• Appropriate design and layout (composition and use of backgrounds, typography) of the magazine adverts to create a brand identity and an appeal appropriate for the set magazine advertising campaign brief
• Clear sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan
• Appropriate anchoring of images and text to communicate meaning and engage the intended audience
• Appropriate techniques to construct representations, including visual codes (mise-en-scène –setting/location, costume, props, makeup etc.), technical codes (camera angles, lighting etc.) and language
• Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used. Statement of intent included. All four ads posted. Excellent ideas and concept-really addressing the brief and thinking about social groups/ representation of gender and sexuality/ equality- really present at the moment and would definitely appeal to target audience. In regards to product placement it would fit well into the chosen magazine and would be very eye catching. Excellent use if images and construction of product itself- flawless editing Lily well done. Excellent choice of images and excellent skill in photography/ choice of mise en scene elements. Excellent I terms of layout and product positioning/ sizing. Setting choices are apparent- 2 minimum. 2 characters across the 4 ads- male and female representation. Also Ethnicity and sexuality- well done.
Lily has demonstrated an excellent use of techniques and skill in following conventions in regards to layout to create a highly memorable series of magazine adverts. Lily has shown a highly appropriate use of content and appeal containing a clear overall message regarding sexuality, representation and gender equality which fit the set magazine campaign brief. The campaign shows sophisticated skill and creativity in regards to ICT and editing/ manipulation of images with a campaign that clearly fits the plan in Lily's statement and the research/ planning supports this successfully. Overall an excellent campaign worthy of level 5 band.
• An appropriate concept – locations/settings, clear message, memorable tagline – for the set magazine advertising campaign brief
ReplyDelete• Appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal)
• Appropriate range of original images that have been edited or constructed to meet the requirements of the set magazine advertising campaign brief and communicate meaning to the intended audience.
• Appropriate design and layout (composition and use of backgrounds, typography) of the magazine adverts to create a brand identity and an appeal appropriate for the set magazine advertising campaign brief
• Clear sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan
• Appropriate anchoring of images and text to communicate meaning and engage the intended audience
• Appropriate techniques to construct representations, including visual codes (mise-en-scène –setting/location, costume, props, makeup etc.), technical codes (camera angles, lighting etc.) and language
• Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used.
Statement of intent included.
All four ads posted.
Excellent ideas and concept-really addressing the brief and thinking about social groups/ representation of gender and sexuality/ equality- really present at the moment and would definitely appeal to target audience. In regards to product placement it would fit well into the chosen magazine and would be very eye catching.
Excellent use if images and construction of product itself- flawless editing Lily well done.
Excellent choice of images and excellent skill in photography/ choice of mise en scene elements.
Excellent I terms of layout and product positioning/ sizing.
Setting choices are apparent- 2 minimum.
2 characters across the 4 ads- male and female representation. Also Ethnicity and sexuality- well done.
Lily has demonstrated an excellent use of techniques and skill in following conventions in regards to layout to create a highly memorable series of magazine adverts. Lily has shown a highly appropriate use of content and appeal containing a clear overall message regarding sexuality, representation and gender equality which fit the set magazine campaign brief. The campaign shows sophisticated skill and creativity in regards to ICT and editing/ manipulation of images with a campaign that clearly fits the plan in Lily's statement and the research/ planning supports this successfully. Overall an excellent campaign worthy of level 5 band.