Some appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal) • Appropriate range of original images that have been edited or constructed to meet the requirements of the set magazine advertising campaign brief. • A sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan. • Appropriate anchoring of images and text to communicate meaning and engage the intended audience. (Slogan appropriateness?) • Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used. Statement of intent included. All four ads posted. In regards to product placement it would have some limited appeal to the magazine and target audience. Setting choices are apparent- 2 minimum. 2 characters across the 4 ads- male and female representation and different ethnicities- according to statement of intent- all equal no matter gender or ethnic background. Slogan is perhaps lacking in creativity, could be more appealing to the target audience but on the other hand could stand out and grab the attention of the audience. Leyla has demonstrated some competence in her use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some control of connotations to communicate some messages and values in regards to social groups- ethnicity and gender with the concept being equality. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking- this is mainly the case with the product itself. There is a house style evident and some competent use of ICT in creation of the slogan and text. Lacking the actual bottle/ product itself which lowers the mark- product is still generally clear due to the slogan but not necessarily obvious that it is deodorant.
Some appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal)
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• A sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan.
• Appropriate anchoring of images and text to communicate meaning and engage the intended audience. (Slogan appropriateness?)
• Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used.
Statement of intent included.
All four ads posted.
In regards to product placement it would have some limited appeal to the magazine and target audience.
Setting choices are apparent- 2 minimum.
2 characters across the 4 ads- male and female representation and different ethnicities- according to statement of intent- all equal no matter gender or ethnic background. Slogan is perhaps lacking in creativity, could be more appealing to the target audience but on the other hand could stand out and grab the attention of the audience.
Leyla has demonstrated some competence in her use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some control of connotations to communicate some messages and values in regards to social groups- ethnicity and gender with the concept being equality. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking- this is mainly the case with the product itself. There is a house style evident and some competent use of ICT in creation of the slogan and text.
Lacking the actual bottle/ product itself which lowers the mark- product is still generally clear due to the slogan but not necessarily obvious that it is deodorant.