Appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal) • Appropriate range of original images that have been edited or constructed to meet the requirements of the set magazine advertising campaign brief and communicate meaning to the intended audience. • A sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan (product name could be bigger/ bolder) • Appropriate anchoring of images and text to communicate meaning and engage the intended audience • Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used. Statement of intent included. All four ads posted. In regards to product placement it would have some limited appeal to the magazine and target audience. Setting choices are apparent- 2 minimum. 2 characters across the 4 ads- male and female representation- camera angles and positioning chosen shows male being dominant and almost controlling over the female model with the body language- holding female around neck and also with the female clinging to the male’s leg- very traditional stereotypes in terms of representation and typical of adverts- the concept of “wear this product and be desired.” Sophie has demonstrated a competent use of techniques and skill in following conventions in regards to layout. All original images and text used. Sophie has demonstrated competence in her use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some control of connotations to communicate some messages and values in regards to social groups but not necessarily intended and quite stereotypical- there isn't a stand out message for this campaign except for appealing to the target audience and being young/ free/ in love as mentioned in the statement. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking- this is mainly the case with the product itself and the product name/ brand being more evident.
Appropriate use of advertising conventions (product placement, repetition, disruption, humour,emotive appeal)
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• A sense of brand identity and messaging across the four adverts, including ‘house style’ and written text such as product name and slogan (product name could be bigger/ bolder)
• Appropriate anchoring of images and text to communicate meaning and engage the intended audience
• Adherence to both the conventions of magazine advertising and to the rules of the ASA.
All original images and text used.
Statement of intent included.
All four ads posted.
In regards to product placement it would have some limited appeal to the magazine and target audience.
Setting choices are apparent- 2 minimum.
2 characters across the 4 ads- male and female representation- camera angles and positioning chosen shows male being dominant and almost controlling over the female model with the body language- holding female around neck and also with the female clinging to the male’s leg- very traditional stereotypes in terms of representation and typical of adverts- the concept of “wear this product and be desired.”
Sophie has demonstrated a competent use of techniques and skill in following conventions in regards to layout. All original images and text used. Sophie has demonstrated competence in her use of codes and conventions that communicates meaning reasonably appropriate to the media form, such as some
control of connotations to communicate some messages and values in regards to social groups but not necessarily intended and quite stereotypical- there isn't a stand out message for this campaign except for appealing to the target audience and being young/ free/ in love as mentioned in the statement. An adequate realisation of the chosen brief that addresses most of the requirements of the brief, although some elements of the production detail are lacking- this is mainly the case with the product itself and the product name/ brand being more evident.